R.K. Bannor (PhD Agribusiness Management, Institute of Agribusiness Management-SKRAU, India, 2015) is currently an Associate Professor of Agribusiness Management (Agribusiness Marketing Specialisation) at the Department of Agribusiness Management and Consumer Studies, Dormaa Campus, Ghana. He is a CV Raman Post Doctorate, and DAAD Research Stay fellow from National Rice Research Institute, Cuttack, India and University of Applied Forest Sciences, Rottenburg, Germany respectively. Bannor has extensive experience in agribusiness research coupled with research publications in international peer-review journals focussing on agribusiness, business management, marketing, agriculture and applied economics. For over eight years, he has researched the development and sustaining of Agribusiness MSMEs in Africa, Asia and Europe, mainly in Agricultural and Rural Marketing and Agribusiness Value and Supply Chains. Bannor has undertaken several consultancy services in agribusiness for Agribusiness Systems International (ASI), Business Resource Centre-Ghana, African Aurora Business Network (AABN), and Millenium Challenge Account (MCA-Ghana) Agriculture Project and NGOs involved in agribusiness developmental projects. He has also been involved in several developmental and research projects aimed at developing and sustaining agribusinesses. Moreover, he has accumulated extensive experience working with actors of various agricultural commodity value chains in international trade and business as an exporter of agricultural and non-timber forest products and an agricultural policy implementing agent with the Ministry of Food and Agriculture, Ghana. Bannor’s current research focuses on Celebrity and Digital Marketing, Food Standards, Agribusiness Consumers’ Behaviour, Labelling and Packaging), Agricultural Intellectual Property Regimes and TQM practices in Agribusiness Marketing and Supply Chains.